Creator StrategyWhat CAA's Big Bet on Creators Means for Talent Contracts
Creator representation agreements need clear boundaries around commissions, existing intellectual property, licensing, and business revenue.
The complete archive
All writing
Browse 68 articles, ordered from newest to oldest.
- Creator Strategy
Creator StrategyAudience Participation Shows Brands When a Creator Format Works
Comments that complete a recurring joke can show a brand that viewers understand the creator’s format and know how to participate.
Creator StrategyChipotle Made Creator Footage the National Campaign
Chipotle cast 100 creators for the way they make things, then built its national Behind the Foil campaign from their footage.
Creator StrategyPrice Usage Rights Around the Brand’s Actual Media Plan
A defined media schedule can give brands the usage they expect to need while giving creators a clearer way to price the license.
Creator StrategyA Detroit Campaign Should Know Why It Hired Someone From Detroit
A New Jersey creator study shows why a Detroit creator’s knowledge of the city and the Midwest matters in a local brand campaign.
Creator StrategyMatt Wolfe Kept Criticism Rights Inside a 12-Month OpenAI Deal
Matt Wolfe's OpenAI sponsorship contract defines his paid obligations while preserving his ability to criticize the company in his ordinary coverage.
Creator StrategyBrand Marketers Are Starting Creator-First When They Want Fandom
Recurring audience behavior can show a marketer whether people understand a creator’s format and want another installment.
Creator StrategyPlan the Comment Section Before the Creator Post Goes Live
When a brand wants to join the comments under sponsored creator content, the voice, boundaries, and approval process belong in the brief.
Creator StrategyWhat Makes a Creator Recognizable Belongs in the Brand Brief
Before changing a creator’s visual details, brand teams should know which recurring choices make the format recognizable.
LifeYou’re Gonna Feel Stuck Until You Respect Where You Are
You keep solving problems for a version of yourself that doesn’t exist. Start by taking your current bandwidth seriously.
Creator StrategyTravel Brands Want Creator Stories They Can Connect to Bookings
Travel campaigns should define the creator’s production work and any booking attribution requirements before the contract stage.
Creator StrategyWhat a Gen Z Campaign Needs Before Creator Casting
Start a Gen Z creator brief with the audience’s current relationship with the brand and the response the campaign needs to influence.
Creator StrategyHinge Turned ‘No Ordinary Love’ Into an Audiobook
Hinge’s recurring love-story campaign shows how one durable idea can take on new formats and collaborators over time.
Creator StrategyThe World Cup’s New Ad Break Kept 99% of Its Audience
World Cup hydration-break ads point to a useful question for creator campaigns: where can a product enter a story without losing the audience?
Creator StrategyHow to Measure What Each Platform Is Worth to Your Creator Business
CreatorIQ data on TikTok, Instagram, and YouTube shows why creators should track the business value of each platform separately.
Creator StrategyBrands Are Starting to Put Public Filming Rules Into Creator Briefs
Public filming rules are becoming part of creator briefs and contracts as brands consider who can end up inside sponsored content.
Creator StrategyBrands Are Starting to Fund Creator IP Like TV Shows
Brand budgets are moving beyond sponsored posts and into recurring creator formats, raising bigger questions about development, distribution, and ownership.
LifeThree Things I Know on My Birthday
What I’m Taking Into My Next Year
Creator StrategyLightspeed Hired a Creator to Help It Understand the Market
How creator audience feedback can give companies useful market intelligence alongside content and distribution.
Creator StrategyCreative Strategy Starts Before the Camera Turns On
When creators help shape a campaign before production, that strategic work should appear in the scope, timeline, and fee.
LifeWho Do You Think You Are, I Am? Fixing My Toyota RAV4 Mirror Myself
Someone took out the driver’s-side mirror on my 2014 Toyota RAV4, so I ordered a replacement and figured out how to install it myself.
Creator StrategyA Product-First Opening Can Cost the Attention It Was Meant to Capture
Why creator briefs should let the opening establish a premise before asking the product to enter the story.
Creator StrategyAI’s Best Role in the Creator Economy Is Behind the Scenes
AI can make a creator business more sustainable by organizing leads, improving follow-up, and automating routine administrative work.
Creator StrategyWhy Brands Should Cast Creators, Not Just Contract Them
Long-term creator partnerships build trust when brands cast for genuine connection, create shared value, and measure the conversation around the work.
Creator StrategyA Creator Brief Should Guide the Work, Not Write the Video
A strong creator brief sets one clear message, separates requirements from preferences, and gives creators freedom within the framework.
Creator StrategyWhat Creator Economy Live East Confirmed for Me About Creator Strategy
My Creator Economy Live East takeaways on briefs, long-term partnerships, platform resilience, AI systems, and asking for opportunities.
Creator StrategyThe Opportunity Might Be Behind the Message You Haven’t Sent
Creators can find more opportunities through personalized outreach, specific asks, respectful follow-up, and generous professional relationships.
Creator StrategyA Creator Strategy Should Survive the Next Platform Change
A resilient creator strategy prepares for platform volatility by investing in people, distinct communities, and ideas that can travel.
LifeMy brain knows I'm safe, but my body hasn't caught up yet
How our survival responses outlive the conditions that created them
Creator StrategyBetter Creator Partnerships Start With Clear Feedback
The strongest creator partnerships define goals, roles, usage, and approvals before feedback begins, giving creators room to make better work.
Creator StrategyWhy Creator Summits Produce Better Brand Content Than One-Off Trips
Creator summits give brand partners enough context, access, and familiarity to make coverage that feels specific instead of interchangeable.
Creator StrategyThe Economy Around Creator Work Is Bigger Than the Upload
YouTube's $60 billion estimate made me think about the smaller economy around my own creator work and how much of it usually goes uncounted.
LifeHow to have a great spring
Strict goals make me shut down, but putting a little intentional energy in one direction helps immensely. Grab a calendar. Let’s get started.
CultureI'm not an individual after all
I’m obsessed with this one scientific fact: my body is an ecosystem. It makes being an ‘individual’ feel a lot less obvious.
LifeKeeping the peace can cost you connection
I thought keeping the peace would protect connection. Sometimes swallowing my discomfort only created more distance.
LifeYou don't have to earn the right to leave
You don’t have to prove a situation is bad enough before you leave it. You don’t have to earn permission to go.
Creator StrategyA good brand integration should be harder to remove than the logo.
Why effective brand integrations work within a creator’s established comedy format instead of interrupting the story for a product demonstration.
LifeLet Them Suffer: Why stepping back might be the most loving move.
This is my era of letting them suffer. I’m learning that boundaries sometimes mean letting people face the consequences I want to rescue them from.
Creator StrategyThe Creator Economy Is Becoming a Real Business
Why creators building durable businesses need intellectual property, repeatable systems, distribution, and assets beyond audience size.
CultureBeing attracted to “hot” people makes me feel gross.
I’ve spent a lot of time questioning attraction, conventional beauty standards, shame, and what any of it has to do with my politics or self-worth.
LifeThe fantasy of being naturally talented
I kept thinking talented people should just be good from the start. Trying stand-up made me confront how much that fantasy was holding me back.
CultureHow sci-fi triggered my christian trauma: Pluribus
I didn’t expect a sci-fi TV finale to bring up some lore from my religious past. Thanks a lot, Apple TV+.
Lifeoops! I'm better at earning things than receiving them
The opportunities, relationships, and moments I nearly missed by trying to earn them twice.
CultureThe Pink House: My Filipino family’s first home in America
My first home in America was a pale pink house in Harbor Beach, Michigan. It’s where my family’s life here began.
CultureGender as an invitation, rather than an obligation
I’m trying to treat gender as an invitation to explore instead of an obligation to perform.
CultureI don't want to get married, and here's why
Marriage doesn’t make sense to me anymore. I still believe in love and commitment. I’m questioning the contract and the convention around them.
LifeThe time I cussed everyone out at church
“Your mother’s a WHORE,” I yelled, just fifteen feet from the priest. I had no idea what I was saying.
LifeFacing the Fear of Looking “Slow”
I started playing Sudoku, and it felt like walking straight into a room I’d avoided my whole life: looking slow and being a beginner.
CultureGrey's Anatomy's Wheel of Samsara
I’ve been watching way too much Grey’s Anatomy. It’s almost painful.
Life🏯What does your emotional fortress look like? I can tell you.
What does your emotional fortress look like? I can tell you by helping you understand your attachment style.
FoodRoasted Lemon Pepper Roasted Broccoli and Bok Choy
I roast broccoli and bok choy with lemon pepper and savory seasoning for an easy side dish that actually tastes like something.
LifeI Learned How To Say Goodbye to Important Things
I lived in this apartment for six years. Leaving it taught me how much a place can hold and how hard it can be to say goodbye.
FoodEasiest Chicken Pot Pie I've Ever Made (With That Tater Tot Crust Thooo)
I made chicken pot pie easier and crispier with prepared ingredients and a tater tot crust.
Creator Strategy5 Ways to use Instagram TV for Conferences
Just when you got a handle on one thing, here comes Instagram TV. Here are five ways conferences can use it.
LifeBefore You Give Up, Try These Three Simple Tactics
I’m so excited…I’m so excited…I’m so…SCARED. Before you give up, try these three things.
LifeWhen You're Too Far Gone For Self Care : The Valley Of Depletion
Sometimes I get so depleted that ordinary self-care feels inaccessible. I call it the valley of depletion.
CultureThe (Financial) Cost Of Coming Out as a Queer Gay Man
How much money did it cost for me to come out as a queer gay man?
CultureIs MoGo in Detroit Worth It?
Is it MoGo or is it more like NoGo? I do hella math so you don’t have to. Y’all don’t deserve me, tbh.
CultureThe High Cost Of Being Poor In Detroit
Does it cost more to be poor? Yes. But it’s not just money. It’s time, skill, and access.
FoodScrew All Y'all: I LIKE COCONUT LACROIX
STOP LACROIX SHAMING ME. Also, it’s pronounced ‘la-croy.’ Get over it.
LifeHow to Use Uber or Lyft without a Smartphone
Don’t have access to your smartphone? Maybe you’re just a badass OG. Here’s how to request an Uber or Lyft without the app.
FoodThe Best Chips I've Ever Had
I had them for the first time in New Orleans and it’s the best chip I’ve ever had. Now I understand Beyoncé’s obsession with hot sauce.
Creator StrategyThe Art Of Knowing Your Currency
Know what you bring to the table, so you can stop becoming bitter and start becoming better.
Life5 Stars: I Made Out with my Uber Driver and it Only Cost Me $6.65
Uber drivers are working hard for their five stars nowadays. Before we know it, Uber could become the new Grindr.
LifeI Charged a Fuccboi an “Inconvenience Fee” for Wasting My Time
Sometimes I’m just petty af. Grab some popcorn. It’s story time.
Life6 Things I Wish I Knew Before Getting into Student Loan Debt
Student loans are THA DEBIL. Here are the six things I wish I knew before getting into student loan debt. Spoiler alert: don’t.
Life The Financial Tools That Didn't Stress Me Out
The tools I used to keep and track my money without stressing me tf out.
Life Renting is "Throwing Money Away"–BUT THE GAG IS–(it's not.)
Don’t make huge financial decisions based on lazy clichés.