I Took Loop Earplugs Into a Very Loud Costco

Costco is already a lot before someone blocks the aisle with their cart.

That was the idea behind my brand partnership with Loop Earplugs. I introduced the Costco-exclusive Loop Experience 2 Plus bundle during a warehouse trip with all the noise, movement, and general Costco-ness people already know.

I borrowed a familiar hook from person-on-the-street videos: someone stops you and asks, “What are you listening to?” Usually, the answer is a song. My answer was, “Nothing. I’m really overstimulated. Please leave me alone.”

Watch my Loop Earplugs and Costco partnership on Instagram.

Why I opened with “What are you listening to?”

I think about this kind of creative choice as MAYA: Most Advanced Yet Acceptable. Basically, I use a format people already understand, then do something with it that feels new to my audience. They know the setup immediately. The unexpected answer earns another second of attention.

The “What are you listening to?” hook worked because the expected answer is so clear. Instead of naming a song or showing a pair of earbuds, I admitted that I was wearing nothing and could hear far too much. Then I could pull out the earplugs without opening on a product shot or sounding like I had wandered into Costco to recite a brief.

Costco shoppers already know the feeling

Loop Experience earplugs lower the volume while keeping the surrounding environment audible. I filmed in Costco because the warehouse made that difference easy to see and hear. I did not need to explain why the store can feel busy or loud. Shoppers already know the carts, conversations, announcements, samples, and forklifts competing for their attention.

Overstimulation is an existing consumer emotion around Costco, so I did not have to manufacture a problem for the product. I could begin with something shoppers have felt and show where Loop might help, both in the warehouse and in other noisy places.

After I put in the earplugs, the warehouse audio drops in the mix. The camera starts rotating, the movement slows down, and the whole trip becomes dreamy and ethereal. I wanted the edit to feel like the relief I get when every sound stops demanding my attention.

That distinction also kept the product language accurate. I described the earplugs as lowering the volume, not canceling noise, and made no medical or therapeutic claim.

The Costco bundle needed its own explanation

The Loop Experience 2 Plus bundle sold at Costco includes the earplugs, a Loop Link, two sets of Loop Mute, seven extra eartip sizes, and two carry cases. That is a lot to communicate inside a short video.

I opened the package on camera and handled each part while concise labels identified what was included. Viewers could understand the bundle without pausing the joke for a product inventory. The caption repeated the contents for anyone who wanted the full list.

Retail-exclusive products need this level of care. A creator cannot assume that a shopper knows how the Costco package differs from the version they may have seen elsewhere. The exact bundle is part of the story because it is the product Costco members can find.

Costco trips end at the food court

The video ends at the Costco food court because that is part of the trip for a lot of people. It is like getting the meatballs after walking through IKEA. You finish shopping, go to the food court, and get the hot dog.

By the time I sit down with the hot dog, I am no longer fighting every sound in the warehouse. I am taking my time and enjoying the thing I probably would have done at the end of the trip anyway.

I think the smartest retail integrations pay attention to what the customer is already doing and feeling, then find where the product fits inside that behavior. It feels less like a commercial because I am not asking the viewer to enter a completely different world for the brand.

The campaign still had to sound like me

My Costco work covers product discoveries, membership savings, travel, family stories, and the ongoing question of whether I can save enough to cover the cost of my membership. Brands looking at that work can see a setting with its own behavior and running jokes. I do not have to introduce Costco as a blank retail backdrop.

I stayed dry and irritated enough to sound like myself, even as the edit drifted into euphoria and I finally relaxed over a Costco hot dog.

I used the same principle in my Crest Costco campaign, where a limited-time offer powered the joke and viewers discussed making Costco trips in the comments. Loop required a different premise because the product solves a different problem. I know the retailer well enough to find the behavior that fits each product instead of repeating the same Costco ad.

My Costco creator portfolio collects the brand partnerships and independent work behind that experience. Together, those projects show how I handle retail details, product demonstrations, disclosures, comedy, and the reasons people already walk into Costco.

I can still hear Costco at the end of the Loop video. I can finally hear my own thoughts too.