An original comedy series
Better Than Everyone
I do or have one random, ordinary thing and decide it makes me better than everyone.
Across more than 85 episodes, cooking, cleaning, shopping, food, and technology have all given me a reason to think I’m better than everyone.
Organic episodes
How the series works
Each episode is about a random thing that makes me think I’m better than everyone.
Brand episodes
Sometimes the random thing is a product
For a partnership, I start with a real way people use the product. Its benefit, feature, or campaign message becomes the reason the character feels superior.
Every brief gets its own premise. The examples below range from food and personal care to retail and technology.
Paid partnerships
Example brand partnerships
Each case study shows the original premise, what I made, and the documented results.
Retail and made-to-order food
Sheetz
The episode introduced Sheetz’s made-to-order food as something Michiganders could discover before people who still thought Sheetz was a regular gas station.
View Sheetz case study
Personal care and retail promotion
Crest
The episode made brighter teeth, a Costco combo pack, and a limited-time price part of the same joke.
View Crest case study
Packaged food and repeat partnerships
Sir Kensington’s
Three campaigns gave Sir Kensington’s separate episodes around a product tasting, cucumber salad, and mayonnaise at a Labor Day barbecue.
View Sir Kensington’s case study
Consumer technology
Ray-Ban Meta
A hike showed the Ray-Ban Meta glasses identifying plants, taking pictures, and sending messages. Those features determined what happened next.
View Ray-Ban Meta case studyAudience recognition
The audience knows the character
People recognize the music and delivery, then carry the premise into the comments and their own lives.
I love this seriessssssssssss
These are my favorite videos please never stop 😂❤️🙌
Teaching us to be thinking better than everyone else 😌😌 Yes, this is top notch evil plan in action. 😂😂😂😂
Me being in this reel thinking I’m better than everyone who isn’t 💜
Your laugh is my favorite sound. It even sounds better than everyone else 👑💜
The “Made to order” flex hahahah 😂
Um because you are... look at that food spread and smoothie 🥺
Me thinking I’m better better we have the meta ray an glasses …. 🤓
This is why brands use content creators!!! Love how you did this, the hand behind the product broke me
God how do you even make sponsored content SO funny and entertaining? 👏
You make me want to buy it
I just got a legitimate reason to purchase these glasses
The series count and audience comments are documented in the linked case studies.
Work with me
Interested in a Better Than Everyone episode?
Send me the product, campaign goal, timing, and what people need to know. I’ll reply with fit, availability, and next steps.