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RV Mendoza

Sir Kensington’s · 2024

Creative strategy · Sponsored content · Product integration

Growing a Sir Kensington’s Partnership Across Three Campaigns

Across three paid partnership Reels in two years, I gave Sir Kensington’s a consistent comic voice while finding a different story for every activation.

I hold Sir Kensington’s Truffle Garlic Aioli, Chipotle Mayonnaise, and Avocado Oil Mayonnaise while making an animated expression in my kitchen.

Proof at a glance

Verified campaign results

Paid partnership Reels
3
Years collaborating
2
Reel likes
6,306
Reel comments
590

Analytics snapshot of July 30, 2026.

The campaign in 30 seconds

From brief to creator-led work

  1. The creative move

    Let the partnership evolve without losing my voice

    The first Reel introduced three condiments through an exaggerated tasting ritual. The next two brought the products into seasonal BBQ stories using my Better Than Everyone character.

  2. What I made

    Strategy through delivery

    Across all three Reels, I performed a heightened comic character, presented the products clearly, and shaped each activation around a distinct food occasion.

The finished work

See the campaign in motion

Watch the complete creator-led Reel package.

I hold Sir Kensington’s Truffle Garlic Aioli, Chipotle Mayonnaise, and Avocado Oil Mayonnaise while making an animated expression in my kitchen.InstagramTurning a product tasting into a mischievous ritualThe first campaign introduced three Sir Kensington’s condiments through exaggerated reactions, crispy smashed tater tots, and the invitation to “do tongue stuff.”I point to a container of cucumber salad in a kitchen beneath the Reel’s BBQ premise and paid partnership disclosure.InstagramBringing cucumber salad to the BBQThe partnership returned with a familiar overconfident character whose cucumber salad becomes a source of comic superiority.I pose behind bottles of Sir Kensington’s Special Sauce, Truffle Garlic Aioli, and Chipotle Mayonnaise beneath the Labor Day BBQ premise.InstagramBringing fancy mayo to the Labor Day BBQThe third activation continues the character-driven series with three condiments and a new holiday occasion.

What the audience said

Swipe or scroll to explore the conversation.

This is why brands use content creators!!! Love how you did this, the hand behind the product broke me

@whats_in_westchester_ny

You make me want to buy it

@sarahbejer

you had me at truffle garlic aioli 🥵 omw to the store as i type skrrrt

@finalgirlpov

But really this mayo is amazing because it’s soy free. One of my kids can’t eat soy and this is the only mayo I buy. Thanks for the coupon.

@plain.blooming

Sir Kensington’s is the BOMBBBBB!!!!

@paislyjane

Yesss only the best avocado mayo or I don’t want it!

@itsbrittwilliams

best brand of Chipotle mayo 🔥🔥 so so good 🤤

@darkn2light

Please. I need this mayo

@yoroach

i love sir kensingtons!

@jessica_ecco

Consider me influenced

@cowpoke.ky

Ooooo can’t wait to get a taste 😛

@daygo21

Also a midwesterner, this is so legit. Gonna be checking the condiment aisle for some @sirkensingtons next time I’m at the store!

@bridalpartyof5

Going through a loss this weekend, but your video and facial expressions made my day 😭 also living for the comments 💀💀

@itsbeccachan

Comments from Instagram.

The detailed story

I point to a container of cucumber salad in a kitchen beneath the Reel’s BBQ premise and paid partnership disclosure.
The cucumber-salad campaign brought the recurring character into the first 2025 BBQ story.

The partnership began with a mischievous invitation to “do tongue stuff” and grew into two seasonal BBQ stories. Across three activations, the products and occasions changed, but the creative throughline stayed the same: a heightened character who takes good condiments very seriously.

The first campaign established the tone

The 2024 Reel treats Sir Kensington’s products like something mischievous and slightly forbidden. I invite the viewer into the kitchen, make crispy smashed tater tots, and taste Avocado Oil Mayonnaise, Chipotle Mayonnaise, and Truffle Garlic Aioli with increasingly dramatic reactions.

The provocative opening earns attention, then quickly gives way to a clear food story. Three products, one tasting sequence, and an expressive performance make the variety easy to follow without turning the Reel into a list.

The partnership returned through a familiar character

In 2025, the next two activations moved into my Better Than Everyone format. The first follows an overconfident guest bringing cucumber salad to a BBQ. The second brings that character back for Labor Day with Sir Kensington’s Special Sauce, Truffle Garlic Aioli, and Chipotle Mayonnaise.

Repeating the character creates continuity across the two seasonal moments. Changing the dish, products, and occasion gives each Reel its own reason to exist.

Consistency came from voice, not repetition

The three Reels do not follow one identical template. The first is a playful product tasting. The next two are situational character stories. What connects them is the same comic sensibility: confidence that is slightly too intense, expressive performance, and products that give the character something specific to care about.

That flexibility let the partnership develop over time. Sir Kensington’s remained recognizable, while every activation found a new food moment and a new version of the joke.

Three campaigns built a stronger body of work

A repeat partnership can do more than recreate a successful post. It can build familiarity while giving the creator enough room to keep making something specific.

Across two years, these campaigns moved from a bold introduction to a recurring character series. Together, they show how a brand relationship can become more cohesive with each return without making the work feel interchangeable.

Explore my food and grocery creator work for related public stories, recipes, and paid partnership examples.

I pose behind bottles of Sir Kensington’s Special Sauce, Truffle Garlic Aioli, and Chipotle Mayonnaise beneath the Labor Day BBQ premise.
The Labor Day campaign brought three sauces into a new seasonal story.

Build a partnership people can recognize

I can give a repeat campaign enough consistency to feel connected and enough variation to keep each story specific.

Work with me