Skip to content
RV Mendoza

Meta · Q2 2026

Creative strategy · Influencer marketing · Social video production

Ray-Ban Meta Influencer Campaign: A Nature Hike

For a Ray-Ban Meta brand partnership, I created a Better Than Everyone episode about feeling smug on a nature hike. I used the glasses to identify plants, take photos, and share what I found.

I lift my Ray-Ban Meta glasses while making a playful face on a leafy trail beneath text about feeling better than everyone on a nature hike.

Proof at a glance

Verified campaign results

Visible Reel likes
3,639
Public comments
172

Analytics snapshot of July 27, 2026.

From the client

Your content looks great!
Meta campaign team

The campaign in 30 seconds

From brief to creator-led work

  1. The brief

    Make the product belong in my content

    The campaign called for an entertaining Reel that showed several features clearly and still felt like my content.

  2. The creative move

    Build the campaign around a story people can follow

    I used Better Than Everyone, my series about the superiority people feel over random, ordinary things. In this episode, I felt better than everyone for going on a nature hike and used the glasses whenever a plant caught my attention.

  3. What I made

    Strategy through delivery

    I developed the concept, wrote the script, performed and filmed the story, and edited the final Reel.

The finished work

See the campaign in motion

See how the creative idea became a platform-native Reel.

I lift my Ray-Ban Meta glasses while making a playful face on a leafy trail beneath text about feeling better than everyone on a nature hike.InstagramFeeling better than everyone on a nature hike with Ray-Ban MetaI use Ray-Ban Meta glasses to learn about plants, photograph what I see, and share it during a nature hike.

What the audience said

Swipe or scroll to explore the conversation.

Yasssss I want some glasses 😍😍😍😍 this is cute!!

@breeblessed1519

I’ve been influenced 😮

@lvernon2000

I just got a legitimate reason to purchase these glasses

@_butterflymade

I’m getting me some metas for Xmas

@_coffeeandoffroad88_

Whoa this is awesome 😎

@morganishungry

Omg that’s soooo cool!!!

@gabiwankenobi

Love this dude haha

@repair.and.destroy

I like plants!!

@zomzones

Me thinking I’m better better we have the meta ray an glasses …. 🤓

@simona_candace

Comments from Instagram.

The detailed story

The Ray-Ban Meta brand partnership

I created the campaign as an episode of Better Than Everyone, my series about the superiority people feel over random, ordinary things. This time, I felt better than everyone because I was going on a nature hike.

I became curious about every plant I passed

On the trail, I got curious about the plants around me and asked the glasses what I was looking at. I took a photo and sent it to someone without pulling out my phone.

The audience heard my questions and the glasses’ responses. Footage from the glasses showed the trail from my point of view. The video cut back to my face so people could see how invested I became in every answer.

I like technology that helps me notice more of the world around me and share what I find with other people. This campaign let me show that through a nature hike that still sounded like me.

How people responded

The brand partnership went live on Instagram on May 29, 2026.

The public Instagram post received 3,639 visible likes and 172 comments by July 27, 2026. People commented that the Reel gave them a reason to want the glasses, and several said they planned to buy a pair.

The technology partnerships I want to make

I want to make stories about technology that connects us more deeply to what it feels like to be human in the world. For a brand, I can show how the product works by giving it a specific place in my life and my content.

Bring your technology into one of my stories

I create brand partnerships that show people how a technology product works through stories that sound like me.

Work with me