Food and grocery creator partnerships
Food and Grocery Creator Work
I make videos about grocery shopping, cooking, Filipino family food, and products I use.
For a partnership, I write an original concept that fits the product, campaign goal, and the kind of content my audience already watches from me.
Organic food content
Organic food and grocery videos
These examples show the subjects and formats I already use for food content.
Grocery discovery
Grocery shopping and product discovery
A restock, an unfamiliar ingredient, or a guess at the receipt total can carry the whole video. Each item enters the story through a decision people make while they shop.
- Asian grocery store restock
A haul built around repeat purchases, fiber, freezer staples, and guessing the total.
- Everything I wanted at the Asian grocery store
A store tour turns product discovery and spending restraint into the premise.
- Being Asian at an Asian grocery store
A familiar grocery setting becomes an AAPI culture joke viewers recognized.
- Costco consumer stories
Breaking Even, product finds, useful hacks, and family shopping live in the retailer-led collection.
Filipino family food
Filipino family food and care packages
My parents send care packages packed with homemade dishes, produce, snacks, and restaurant food. The exact mix tells the story of how my Filipino family takes care of me.
- Filipino parent care package
Food, snacks, practical care, and the things parents decide you forgot you needed.
- Food care package in medical bags
Filipino baked goods, takeout, homemade food, and Costco produce share one packaging joke.
- Tinola, pandesal, mangoes, and snacks
A family visit becomes a detailed inventory of dishes, produce, and packaged food.
- Snacks and mechado from my parents
A care package connects Taiwanese mochi, mango, zucchini bread, and mechado to family care.
Food-centered comedy
Food-centered comedy
The ingredient changes how I act and where the joke goes. That gives a product a specific job in the episode, with a new premise written for each brief.
- Have a Bowl, Sweaty
Butternut squash, coconut milk, chickpeas, and an immersion blender drive the episode.
- It’s Called Healthy Fats, Sweaty
An avocado becomes proof of exaggerated confidence before noon.
- See You at Friendsgiving, Sweaty
A charcuterie board turns a familiar hosting occasion into the entire flex.
- It’s Culture, Sweaty
Sushi, ginger, chopsticks, and an eating ritual give a short comedy episode its shape.
Verified paid partnerships
Food and grocery brand partnerships
These case studies show the brief, the idea I made for it, and the finished work. They also include the audience response I could verify.
Packaged food and repeat partnership
Sir Kensington’s
I made three paid campaigns across two years. Each one put the condiments in a different food moment, from a taste test to cucumber salad and a Labor Day barbecue.
View Sir Kensington’s case study
Retail launch and made-to-order food
Sheetz
I introduced Sheetz to my Michigan audience through two paid Reels and interactive Stories. The work paired its made-to-order food with a comedy format my audience already knew.
View Sheetz case studyRetailer-led proof
Costco shopping and product videos
My Costco videos cover the math behind a purchase, the products I keep buying, practical shopping tips, and what my Filipino family sends home with me. The store stays familiar while the reason to watch changes.
Food and grocery partnerships
Planning a food or grocery campaign?
Send the product, campaign goal, deliverables, timing, budget, and usage. I’ll reply with fit, availability, any questions I have, and the next step.